Time Warner

Time Inc was founded in 1922 in New York.

It is one of the largest companies in the world with a stable of 96 magazines.

 

Time Warner was formed in 1990 through the merger of Time Inc and Warner Communications.

Time Warner reported revenue for 2012 of US$28.7 billion.

In 2012 Time Inc bring the Chinese trademark owner of Fortune Times to the Singapore court for infringment. The mark, Fortune Times had been chosen in bad faith to confuse customers into thinking there was a connection between the entities, so say Time Inc.

Fortune Times is a Chinese business financial magazine, published its first issue in Singapore in March 2004.

However, the principal assistant registrar of trademarks ruled that Time Inc’s application had failed on all grounds.

The registrar held that although all three marks were used for similar goods and Fortune Times had marginal conceptual similarities with FORTUNE magazine, the competing marks were “more dissimilar than similar when observed in their totality”.

The registrar also noted that while the memorable components of the TIME and FORTUNE marks are the words themselves, Fortune Times’ mark is distinguished by four large Chinese characters positioned to the left of the words “FORTUNE TIMES”.

Time Inc was ordered to pay costs to Mr Li San Zhong, the founder of Fortune Times.