Mighty Mouse

1979, Steve Jobs, twenty-four-year-old co-founder of a small computer startup called Apple visit a research center in Silicon Valley called Xerox.

Xerox engineer Larry Tesler demonstrate the cursor across the screen with the aid of a “mouse” and Jobs decided there and then that "This is revolutionary!"




He met Dean Hovey, one of the founders of the industrial-design company IDEO.

Steve Jobs design specifications to Hovey: the mouse needs to be manufacturable for less than fifteen bucks.



Dean Hovey went to Walgreens, bought all the underarm deodorants, because they had that ball in them.