Friday, July 17, 2009

Brand Name

Thanks to Wikipedia it's fun to discover how top brands derived their names from. Enjoy.

3M - Minnesota Mining and Manufacturing Company
7-Eleven – Started as convenience stores called "U-Tote'm" in 1927. renamed 7-eleven to reflect their newly extended hours, 7:00 a.m. until 11:00 p.m.
ABN AMRO - merger between 2 banks in the 1960s named Algemene Bank Nederland. in 1966, the Amsterdamsche Bank and the Rotterdamsche Bank merged to form the Amro Bank; and in 1991 ABN and Amro Bank merged.
Adidas - the name of the founder Adolf (Adi) Dassler.
Apple - the favorite fruit of co-founder Steve Jobs.
Casio - the name of its founder, Kashio Tadao.
DHL - after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn.
Esso - initials S.O. in Standard Oil of New Jersey.


IKEA - first letters in founder Ingvar Kamprad, names of the property and the village in which he grew up Elmtaryd Agunnaryd.
Kodak - letter "K" was a favorite with founder George Eastman; tried out various combinations of words starting and ending with "K".
Lego - combination of the Danish "leg godt", which means to "play well".
Nike - named for the Greek goddess of victory.
Nokia - started as a wood-pulp mill, rubber products in the Finnish city of Nokia.
Qantas - Queensland and Northern Territory Aerial Services.
Sanyo - meaning three oceans in Japanese.
Sega - Service Games of Japan founded by Marty Bromley (an American) to import pinball games to Japan for use on American military bases.
Sony - Latin word 'sonus' meaning sound, and 'sonny' a slang word used by Americans.
Starbucks - named after Starbuck, a character in the novel Moby-Dick


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